Search engine optimization (SEO) is the process of optimizing a website to improve its ranking in search engine results pages (SERPs). It involves making changes to the website's content and structure to make it more attractive to search engines and to users.
Some common SEO tactics include:
- Keyword research: Identifying the words and phrases that people are using to search for your product or service, and including them in your website's content.
- On-page optimization: Ensuring that the content and structure of your website are optimized for search engines and users, including the use of headings, meta tags, and alt text for images.
- Off-page optimization: Building high-quality inbound links to your website, which can improve its ranking in search results.
The goal of SEO is to increase the visibility of your website in search results, which can lead to more traffic and potentially more customers. By making your website more relevant and easy to navigate for both users and search engines, you can improve your chances of ranking higher in search results and attracting more traffic.