Google's standards and practices are important for search engine optimization (SEO) because Google is the dominant search engine on the web and is used by the majority of internet users to find information and services online. As such, it is important for businesses and website owners to understand and follow Google's standards and practices in order to improve their chances of ranking well in Google search results.
Google has a set of guidelines and best practices for webmasters, which outline the types of content and practices that are likely to improve a website's ranking in Google search results. These guidelines include recommendations on things like the quality and relevance of a website's content, the structure of its URLs and navigation, and the use of keywords and tags. By following these guidelines and best practices, website owners can help to ensure that their websites are optimized for Google search and are more likely to rank well in search results.
As of December 2022, Google remains the leading search engine worldwide with a desktop market share of almost 84 percent. The California-based search giant has dominated the market for over a decade, consistently handling over 60 percent of all search queries in the United States. [Read More]